The $155M revenue recovery secret
After years of "growth at all costs," the industry has hit a turning point where acquisition is no longer the only metric that matters. Today, growth is about how well...
The best subscription pricing strategies for growth
Pricing strategies for subscription businesses shape your revenue and retention. How you structure plans, tier features, or charge for usage affects who buys and how long they stay. Pricing...
What we learned from analyzing 76 million subscribers
We know you're constantly balancing aggressive acquisition targets with the need to keep your current customers happy. It’s a lot to manage, especially when 52% of consumers canceled at least...
The 2026 State of Subscriptions is coming: Are you ready?
If you feel like the old playbook isn’t working as well as it used to, you aren’t alone. The landscape has shifted, and we have the data to prove it....
Stream smarter, not harder: The YouTube Tv’s genre shift
Over the past decade, streaming services have revolutionized the traditional cable model, only to gradually evolve into a similar framework. Through bundling, ad-supported plans, and live content, they now mirror...
Cancellation flow examples to improve subscriber retention
Losing a subscriber who was on the verge of staying costs you twice. First, you lose the revenue, then you lose the chance to fix what went wrong. Cancellation flows...
Recurly Commerce Is now a Shopify Plus Technology Partner
A major milestone for Shopify brands We are excited to share that Recurly Commerce is now an official Shopify Plus Technology Partner, an invite-only recognition reserved for a...
Customer winback strategies for subscription success
Every subscription business faces churn, but your response to cancellations determines whether those customers return. A strategic customer winback campaign turns a lost subscriber into a renewed revenue opportunity. The...
How user journey mapping for subscriptions apps can improve engagement
We have all been there. You download a new app that promises to solve a problem or provide entertainment. You open it up, ready to dive in, but within three...
Flexibility wins in Europe: Why 'pause' is the new 'cancel' for price-sensitive subscribers
As a product manager, you're likely seeing an uncomfortable trend: a rise in voluntary churn from your European subscriber base. These aren't users who hate your product; they are cost-conscious...
Best practices for enterprise subscription management
Failed payments cost subscription businesses billions in lost revenue each year. Manual spreadsheet tracking creates calculation errors and incomplete audit trails when managing thousands of subscriptions. Automated revenue recognition...
How payment gateways enable global payment processing
When gateways can't handle international currencies or comply with regional regulations, you lose subscribers. Each failed transaction costs you both the immediate sale and potential future business from that customer....
What is Freemium? A Guide for Subscription Businesses
Giving away your product for free has been the backbone of such multi-billion dollar companies as Spotify, Dropbox, and Slack. Freemium services remove initial sign-up friction by allowing users to...
Meta’s subscription move puts global agility to the test
Meta has announced a pilot programme in the U.K., allowing users to pay for an ad-free experience on Facebook and Instagram. While this move was made to follow compliance...
Recurly continues its leadership streak in G2's Fall 2025 reports
The results are in for the G2 Fall 2025 reports, and we’re thrilled to announce that Recurly has been awarded 13 new badges. This recognition is a direct result of...
What is revenue recognition?
Revenue recognition determines when businesses record revenue by identifying contracts, performance obligations, transaction prices, allocations, and satisfaction timing. Revenue recognition is the accounting process that determines when businesses...
How consumers are fueling AI revenue
Artificial intelligence has dominated headlines for years, but the real story unfolding now is less about futuristic breakthroughs and more about economics. How will this tech bring about a new...
Payment orchestration for subscriptions: What you need to know
Subscription businesses lose millions when payments fail in different regions and with various payment methods. Handling transactions in multiple currencies, ensuring seamless integration of payment methods, and adapting to
Guide to Shopify for subscriptions
More than 50% of online shoppers are subscribed to an ecommerce subscription service, and many merchants have used the Shopify platform to build ecommerce juggernauts thanks to its simplicity...
What are recurring payments and subscription billing?
In the ever-evolving landscape of digital commerce, recurring payments and subscription billing are reshaping the way businesses and consumers interact. In fact, the global subscription ecommerce market is forecasted to...
How to fix the free trial problem
The free trial is a cornerstone of the subscription world. It’s the classic “try before you buy” that lets potential subscribers experience your service, risk-free. But here’s the problem: it’s...
Launching an ecommerce subscription business: A complete guide
Introduction The subscription economy is valued at an estimated $1.5 trillion. Ecommerce subscriptions can increase revenue and customer lifetime value. But most businesses struggle with churn, complexities with...
Churn management strategies to reduce and prevent subscriber churn
Key takeaways: Churn has two distinct causes. Your strategy must address both voluntary churn (customers actively canceling due to issues like price or value) and involuntary churn (customers leaving unintentionally...
Why is a pause button your most underrated retention tool?
In the competitive subscription market, understanding what truly motivates your customers is the key to growth. With acquisition rates slowing and competition heating up, fine-tuning your strategies and truly...
17 Strategies to reduce subscriber churn
In the subscription business, winning a customer is only the beginning. If you're ready to take serious steps to reduce customer churn rates, there's a lot of good news. It...
Guide to ecommerce subscription management
The global subscription e-commerce market is expected to hit around USD 784.4 billion by 2032, growing at a compound annual growth rate (CAGR) of 25.5% from 2023 to 2032....
A quick guide to SaaS subscription management
With the Software as a Service (SaaS) industry set to hit about $1.1 trillion by 2032, one thing is clear: SaaS subscription models are here to stay. But as...
How to measure customer retention
You can't fix churn if you don't measure it. Many subscription businesses focus on growth, but overlook that it costs five to 25 times more to acquire a customer...
The subscription business model: Why it’s the future of commerce
From food delivery to Microsoft Office to Webflow — it seems like there's a subscription service for everything these days. The data reflects this trend, as the subscription industry has...
Subscription management best practices for every type of business model
Without a clear pricing model and tech stack, businesses lose revenue through failed payments, weak retention, and churn that could have been prevented. To build predictable recurring revenue, businesses...
The role of customer retention management in subscription success
Reporting shows that customer acquisition costs have risen over 222% in the past ten years, while acquisition rates have dropped from 4.1% in 2021 to just 2.8% in...
Customer retention strategies for subscription-based businesses
Adding new subscribers means little if they don’t stick around. Recurring revenue depends on retention. Yet, many companies still treat churn as a reporting metric instead of a solvable...
Mixed cart checkout: Boost sales and delight customers
Customers today demand flexibility when shopping online. For subscription businesses, enabling a simplified purchase of both recurring and one-time products in a single transaction can be a big win for...
Delivering real value: How to keep subscribers engaged
Engaged subscribers don’t just stick around longer; they’re also more likely to spend more and advocate for your brand. But how do you deliver continuous value that keeps subscribers...
Key takeaways from 2025 State of Subscriptions: Industry benchmarks & trends
In a riveting panel discussion focused on the 2025 State of Subscriptions report, leaders from Codecademy, Chegg, Lucidchart, and Recurly shared their wisdom on the rapidly...
Building trust: The key to keeping subscribers around
It’s no secret that it's cheaper to keep an at-risk subscriber than to acquire a new subscriber. But how do you keep subscribers renewing year after year? Better yet, how...
Why retention should be your #1 business goal in 2025
A new era is dawning in the subscription industry. From our exclusive reporting and data found in our 2025 State of Subscriptions report, retention should be the #1 metric...
The 2025 State of Subscriptions: A sneak peek into emerging trends
Our annual industry leading report, the 2025 State of Subscriptions just dropped, providing exclusive data on market performance, future trends, and key challenges in 2025. With insights from over...
A ruthless retention strategy: How to win and keep subscribers for the long term
The landscape for subscriptions services has changed dramatically during the 2020s. After the rapid acquisition phase of the early 2020s, merchants face a new set of challenges. Retention is becoming...