Recurly Fall Release '25: Subscriber growth for the AI era
Around the world, subscription leaders share one goal: to grow faster. But today’s growth looks different. Subscriber acquisition is leveling off unless you are one of the AI-native businesses building an AI Code Editor or AI Companion. For the majority of businesses out there now, retention is more critical than ever. It is no surprise then that businesses are looking for technology that offers the intelligence and tools to drive more automation, predict what’s next and help them move faster.
That’s exactly the course Recurly is charting.
Our Fall Release is centered on a trio of strategic investments designed to help monetization leaders push the pace of growth in an AI-driven economy.
We are advancing our Agentic AI capabilities by introducing the Compass Assistant. While Compass AI provides best-in-class insights and anomalies, this new agentic layer moves merchants from information retrieval and data review to active growth automation.
We are expanding our billing and revenue recovery dominance into a full Lifecycle Growth Engine. This means rolling out new Recurly Engage lifecycle optimization tools, including enhanced segmentation and push/SMS capabilities, alongside Commerce innovations within one unified platform.
Finally, we are simplifying Global Scale with new regional payment methods and support for new gateways to deliver a powerful, all-in-one platform.
The Fall ‘25 Release is a leap forward for the modern subscription business. We’re combining automation, intelligence, and global reach to help you scale effortlessly, retain more subscribers, and grow on autopilot.
What’s new this fall
Growth on autopilot with agentic AI
Our new Compass Assistant with agentic AI changes the way you work with subscription data. Instead of passive analysis, you get proactive action: launch an A/B test, adjust a discount, or spin up a churn-reduction campaign – automatically, based on real-time signals.
Powering every stage of the subscriber lifecycle
Our platform is the engine that drives growth with solutions that span the entire lifecycle - from launching new products to acquiring subscribers for those products, retaining them and then scaling the business forward.
Recurly Commerce now powers growth with flexible free trials, tiered discounts, customizable “build-a-box” offers, and tailored cancellation flows that present the right incentives to keep subscribers.
Recurly Engage helps you launch faster with cross-app prompt cloning, personalization tags, and Adobe Audience Manager integration, so campaigns are more dynamic, accurate, and effective.
Recurly RevRec now offers self-service onboarding, guiding finance teams step-by-step to set up automated revenue recognition and global compliance with real-time, enterprise-grade insights.
Unlocking global growth seamlessly
Expanded Payment Options including ACH, SEPA, Pix, and MercadoPago, plus smarter retries for Direct Debit, to maximize conversion and recovery across regions.
Simplified Compliance & Operations with FTC Negative Option disclosures, VAT-ready invoices, and self-service onboarding for Recurly RevRec, so finance teams can automate revenue recognition instantly.
Monetizing the AI era
Unlock the power of Usage-based billing —Our powerful primitives such as Measured Units are perfect for GenAI and consumption-based models where usage fluctuates by token, query, or compute cycle. Recurly makes it effortless to align revenue with real customer activity, ensuring billing stays accurate, flexible, and scalable as you grow.
Building what’s next, together
With this release, we’re delivering an AI-driven growth engine designed to reduce churn, simplify global expansion, and let you focus on what matters most: your subscribers.
I’m proud of what our teams have created, and I can’t wait to see the growth it unlocks for you.
Let’s build what’s next, together. Join us on 10/21 to get a first hand view at our latest innovations.
