Recurly blog

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Get fresh insights and proven strategies to grow your subscriptions faster.

What’s new: Recurly spring release '26 highlights

Today, Recurly is unveiling new product updates such as  new AI-native tools, lifecycle automations, and global expansion tools to help subscription companies reduce churn, recover revenue, and scale with ease....

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What Piano's billing migration means for your subscription stack

For media and publishing companies, the subscription infrastructure conversation can't wait. Key takeaways: Piano is actively migrating merchants to Stripe Billing. A forced change that may increase costs and reduce...

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What is subscription lifecycle management? The tools and strategies you need to drive LTV

Our guide will walk you through the entire process of managing the lifecycle, where to maximize revenue, and how subscribers are engaged in the process. Highlights: Subscription growth moderated 12.6%...

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The subscription pricing strategy playbook: How to price for retention, not just acquisition

A subscription pricing strategy is the set of decisions that determine how you structure, position, and evolve your pricing. This includes your billing model, plan design, price points, and flexibility...

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Prorated billing 101: What it is and how it works

A customer upgrades their plan halfway through the month. Do you charge full price for the new plan? Give them the old plan for free until renewal? Try to charge...

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AI evaluations: Ensuring quality in Recurly's AI platform

At Recurly, we are dedicated to thoroughly integrating AI across our platform. We have a strong history of applying machine learning in our products and services. As LLMs and AI...

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The top 10 reasons subscribers cancel and how to save them from churn

Most subscription businesses treat all cancellations the same. Whether a customer is leaving because they are angry or bored of the service, they get the same "Please stay!" email or...

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Why are free trials failing? (And why "micro-subscriptions" are the fix)

Traditional trial conversion is trending down significantly, falling from 47% in 2021 to 34% in 2025 according to Recurly’s 2026 State of Subscriptions report. The market is saturated, and...

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How loyalty as a service is redefining subscriptions

While every business strives for customer loyalty, you cannot expect lasting commitment without providing the right incentives. If you fail to reward your customers, they will have little reason to...

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The $155M revenue recovery secret

After years of "growth at all costs," the industry has hit a turning point where acquisition is no longer the only metric that matters. Today, growth is about how well...

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